Not an eyewear shop built on "having it all", but on "giving it all" to those without clear sight.

An eyewear store born from hardship, built on empathy for those without access to proper eye care. Our vision is not to "sell," but to "help," seeing every person not as a customer, but as someone seeking our support. We did not begin with "having everything," but we strive to "give everything" to those in need of sight.

The Inspiration Behind the Founding of the Eyewear Store

Muller Optik was founded by Expert Optician Mr. Folk, a native of Chiang Mai. From a young age, he grew up with very limited financial resources. Living alone since the age of 13, he had to work various part-time jobs in order to support his own education, from high school through university.

On one occasion, during a university field trip to the seaside, Mr. Folk found himself wishing for a pair of Ray-Ban sunglasses. When he visited an optical shop, he discovered that a single pair cost more than 10,000 baht. At that moment, with only 300 baht in his wallet, he could only wonder, “Why are glasses so expensive?” At that time, there was no one who could “help.”

After graduating, however, he was given the opportunity to work as an optician at an eyewear shop in Northeastern Thailand under a mentor to whom he remains deeply grateful. This mentor not only supported and guided him but also encouraged him to further his studies at the Thai Optometric School in Bangkok.

During his time there, he was given countless opportunities to join outreach programs, “helping” people by providing vision screening services in various locations across Northeastern and Northern Thailand. Between 2018 and 2021, he participated in no fewer than 10,000 cases of eye examinations and community care.

Founded on the principle of wanting to help everyone.

During outreach programs, meeting so many people, combined with childhood memories of being unable to afford glasses and the countless opportunities and support he received along the way, Mr. Folk developed a vision: “How can we help everyone, regardless of their background, access quality eyewear without overspending?” or “How can we ensure that everyone has the right to proper vision care without financial burden?”

This idea eventually grew into the desire to create an eyewear store that is accessible to all, prioritizing helping over selling.

Around 2019, he founded a small eyewear shop at his home in San Sai district. Its main purpose was to provide continued eye care after outreach services, ensuring that every patient received the best care, in the most accessible way. The shop has maintained a policy of 100% free eye exams and no obligation to purchase glasses, reflecting a commitment to service and accessibility above all.

With our distinctive eyewear assembly techniques, countless satisfied customers, and a focus on helping rather than selling, referrals spread rapidly, expanding our reach.

The Journey to Becoming Muller Optik

As the number of customers grew, we officially established Muller Optik at HomePro San Sai in 2021 to better serve the many people who trusted us and to ensure they would not face difficulties when seeking eye care. At the same time, we contributed to the development of Thailand’s eyewear industry, becoming one of the first shops in Chiang Mai to officially integrate optometrists working alongside opticians.

One year after its founding, Muller Optik at HomePro San Sai expanded to open a new branch across Lanna Hospital in the Khuang Singh area in 2022. This branch was established as the main location for providing comprehensive eyewear services, allowing our customers to conveniently access the full range of our eyewear services without traveling far.

We want to ensure that everyone, regardless of their background, can conveniently access comprehensive and effective eye care services. At our eyewear store, rather than seeing people simply as “customers,” we first see that they are looking for help. There is no obligation to sell. Our priority is to help them, because helping is the greatest good we can offer society. This philosophy reflects the many times Mr. Folk himself received support and opportunities throughout his life.

Muller Optik, a Chiang Mai-based optical store, is now entering its seventh year. Our team consists of over five professionals, including skilled optometrists and certified opticians, working together in an integrated, multidisciplinary approach. We do not rely on optometrists or opticians alone. Instead, we combine the knowledge and experience of both to carefully design "high-quality eyeglasses" for everyone who "chooses" us.

We sincerely thank everyone who has trusted and supported the vision and mission of our eyewear store.